2006-04-30

This Boring Headline Is Written for Google - New York Times

This Boring Headline Is Written for Google - New York Times

Paul Sahre

Published: April 9, 2006

JOURNALISTS over the years have assumed they were writing their headlines and articles for two audiences — fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.

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